Ethiopia first. African ambition.

Big ideas.
Original voices.
One connection.

A new home for creators and businesses to find each other, collaborate on content, and grow together.

We’re getting ready. The marketplace is coming soon.

Illustrative creator filming product content with a smartphone
Made for connection.Creativity meets
opportunity.

Local insight. Real creativity. Shared ambition.

Building meaningful connections between African creators and brands.

Two sides. One shared opportunity.

Your next chapter
starts with a connection.

For creators

Turn your creativity into possibilities.

Bring your voice, your perspective and your audience. We’re building a place to discover brand collaborations that fit the content you love making.

  • Showcase your style and creative work
  • Discover opportunities with businesses
  • Agree on the work before you create
For businesses

Let the right voices tell your story.

Connect with creators who understand your customers. Plan sponsored posts or content made for your own brand channels, with clear expectations from the start.

  • Find creators who fit your brand
  • Share a clear campaign brief
  • Collaborate on content with purpose

What we’re building

From an introduction
to something worth sharing.

A clearer path to collaboration. These features are in development, not yet available.

01 / DISCOVER

Find your people.

Businesses explore creators. Creators discover campaigns that match their interests and strengths.

02 / AGREE

Get on the same page.

Set expectations together: the content, the timeline and the agreed fee.

03 / CREATE

Bring the idea to life.

Create, share feedback and review the work through a clear collaboration process.

Coming soon · Starting in Ethiopia

A little closer to
your next big thing.

We’re preparing lotu.africa for its first creators and businesses. Check back here for launch updates.

A few things to know.

Can I join the marketplace now?

Not yet. This is our first public landing page. Account registration, campaigns and collaborations will become available as the platform launches.

Who is lotu.africa for?

We’re building for creators who want to collaborate with brands, and businesses looking for sponsored posts or original content for their own channels. Our initial launch is planned for Ethiopia, with pan-African ambitions.

Can I make a payment on this website?

No. This landing page does not accept payments, deposits or orders. Any future payment features will be introduced with the marketplace and its applicable terms.

Does this page collect my information?

There is no registration form, advertising tracker or analytics script on this page. Our hosting provider may process standard technical request logs to deliver and secure the website. The campaign image is AI-generated and illustrative, not a customer endorsement.